Which of the major news organisations is using social media to tell the world?
The social media industry is increasingly dominated by two companies.
Hearst Communications has been around for over 70 years and has become a hugely influential media company.
Its reach extends from TV and radio to online, and is used to promote its products and services.
This week, Hearst Media revealed it is partnering with the Washington Post to publish the first stories from its website and social media channels.
The partnership with the Post will allow the Hearst Newsroom, a platform that allows people to share and collaborate, to continue to serve as the hub for news stories.
But Hearst is also taking a risk with the news it publishes.
“We believe that our coverage of the world is so important that we must have the best journalism and have the most informed audience,” Hearst chief executive Michael Hearst said in a statement.
“Hearst Newsrooms will help us do just that by providing a platform for journalists to share their stories with a global audience.”
Hearst has invested $40 million into its newsroom in recent years and is one of the largest media organisations in the US.
The company has said it is looking for new ways to attract more digital audiences to its newsrooms.
“Our goal is to offer our audiences the very best of journalism in a way that makes them feel at home,” Hear St chief executive officer Mike Hearst told the BBC.
The newsroom will be housed at the Hear Street offices in New York City.
Hearsts social media team is already working with Hearst’s reporters in London to share stories, including the recent report on the Panama Papers scandal.
Hear St is also looking to use its own technology to publish news stories, such as the launch of a new mobile app that uses the new technology.
But this is not a new project.
In May this year, Hear St partnered with CNN to publish a new feature called ‘The Newsroom’, which is part of a partnership with CNN called ‘Trending Stories’.
Hearst says the app is designed to allow people to discover and follow stories from a wide range of sources.
The app features a range of content from the likes of The New York Times, The Guardian and the BBC, and features the ability to follow news stories from the US, UK, Canada and Australia.
“It’s going to be a huge platform for Hearst news,” said Ben Dyson, director of technology at Hearst.
“What they’re doing is building a really powerful brand that is not just about Hearst.”
Hear St has long had a social media presence, including a Facebook page that has more than 10 million followers.
Hear st has also been working with the media company Viacom to bring new content to its platforms.
“Viacom is our natural home, as we’ve had a presence in the industry for years,” said Hearst CEO Michael Hear, adding that Viacam is looking to create a more diverse newsroom.
“That’s why we’re partnering with Viacamp, which is a fantastic, high-quality, respected company that is a leader in its field.”
The partnership comes as Hearst continues to invest in digital advertising.
In September, the company said it had spent $1 billion to expand its digital presence.
“This is a significant investment in digital,” Hearsts Chief Content Officer Chris Nel said at the time.
“Digital is a major part of our business.
Digital content has played a huge role in our business.”
Hear st said it was now spending $100 million on advertising, and plans to spend another $1.3 billion in 2017.
It has also invested heavily in social media, including in the launch last year of Hearst Buzz, which was designed to bring Hearst content to the masses.
Hearster’s social media strategy will continue to grow, with more newsrooms to come.