How to use an app to get your message across, in three easy steps
The mobile messaging app Grande Communications is giving its customers more ways to communicate through its products, and the app can do it in a variety of ways.
Its app is known for being able to help users to find and connect with people across the globe.
“We’re able to get the message across in different ways to a wider audience, and it’s one of those things that’s really hard to find out about,” said Mark Wahlberg, Grande’s VP of Global Marketing.
“It’s one thing to get people to connect with you, but to get them to talk to someone who is a lot closer to them is another thing altogether.”
But the company also wants to use its apps to communicate more effectively with people who aren’t already communicating.
For example, when a user enters their zip code in the app, it automatically sends them to the location where they’re going to be on April 20.
It’s a feature called “Gloria” that uses GPS coordinates to provide the user with directions to the nearest Grande Café.
“The location can be a bit confusing at times, so you can use Gloria to get a sense of where you are in the world,” said Wahlov.
“And we’re able, at a glance, to tell if someone’s in the neighborhood or not.”
The app also lets users search for restaurants, schools, and other nearby places.
“You can do that sort of thing in real time, and you can also get a real-time map of where a certain place is,” said Marla Pineda, a senior vice president with Grande.
The company has partnered with several non-traditional sources for its messages, including Twitter, Facebook, and YouTube.
For instance, Grandeburgers has become a key part of its messages.
It’s been used in over 5 million tweets and has over 4 million followers.
“So I think that it’s something that’s going to become really big, because it’s getting people connected, it’s being able, in a very different way, to reach people,” said Pinedam.
“And I think the way that it does that is with the Grande Communication app.”
As of May 1, Grandecs account had over 2.3 million followers and the company said that it will soon be rolling out its own mobile messaging platform.
“Our goal is to get there eventually,” said CEO Rob Gendron.
“We’ll be looking at that very closely.”
As part of the announcement, Grandes brand is partnering with Twitter, Google+, Facebook, Microsoft, Apple, Twitter, and Instagram to provide a new, social platform for users to engage with one another.
In addition to Grande, other brands participating in the initiative include:Adidas, Beats, Bose, Bixby, Bridal, Campeonato, Canon, Canon Espresso, Coca-Cola, Coachella, Debito, Doritos, EA Sports, eBay, Uber, Apple Watch, Apple Pay, Avon, AppleTV, Bejeweled, Blackberry, Burger King, Casio, Cirque du Soleil, Coca Cola, Converse, Costco, DHL, Dixons, Domino’s Pizza, FedEx, Ford, Ford Fusion, Fidelity, Gilt, Garmin, Hangouts, HBO, Hulu, Instagram, Instagram Stories, IHOP, Instagram Live, JCPenney, Jigsaw, Kayak, Nike, Puma, Pylons, Postmates, Puffin, Ritz, Rimmel, Sears, Samsung, Target, T.J.
Maxx, Unilever, Volkswagen, Vans, Zappos, and Zara.