Why is Northwest Communications using ‘social media’ to keep people connected
Northwest’s social media and email systems have always been about the sharing of information.
But it was a new approach that saw the company start offering direct messaging and direct voice calls for users, and recently announced plans to bring its services to mobile devices.
In its latest update, Northwest CEO John Stoehr said that while the company’s services are still focused on a mobile platform, it wants to see how this will change as the internet evolves.
“We’re looking to move away from a ‘push and pop’ model that is primarily focused on delivering information to users, or on a ‘sales funnel’ that’s focused on sales,” he wrote.
Stoeh added that the company is currently working with Google and other companies to bring mobile messaging to mobile phones.
“But we’ll be doing that in a way that will make sense for the user and the company.”
The updates come on the heels of another major shakeup at Northwest, which saw the CEO resign from the company in August.
Stuehr also announced that the CEO would not be replaced, and that his replacement would take the reins of the company.
In a statement to Business Insider, Stoeher said he would not resign until the company was able to provide him with “the same level of autonomy that our shareholders expect of our CEO.”
Stoehn’s resignation follows another major reorganization at Northwestern in 2017.
The company saw its financial results slide due to a massive data breach, which resulted in the theft of sensitive financial information from Northwestern’s users and customers.
The breach also cost the company millions of dollars in lost revenue, as well as the loss of a number of employees.
Northwestern said it is “devastated” by the breach, but added that it is working to fix the problem and is confident that it can recover its financials in the short term.
The firm is currently in the process of implementing a series of steps to address the security breach.
Northwest is still investigating how to address another breach that occurred last year, but said in a statement that it has already begun its response.
“At this point, we can’t share more about the details of the incidents, but we have begun the process to secure our systems and processes to address any further issues in the future,” the statement read.
The CEO also recently announced a new partnership with US internet service provider Comcast.
The new deal, which is the first major one Northwest has made with a major US internet provider, will see the company use its data centres in the US to host broadband services.
The move will bring Northwest in line with other ISPs like AT&T and Verizon, which also use their own data centres to serve their customers.
It’s unclear how much of a role Northwest will play in the broadband rollout, as the company hasn’t said anything publicly about it yet.
In October, Northwestern announced it was planning to sell its network to Verizon.
The announcement came as the Federal Communications Commission was set to vote on a plan that would allow internet service providers to offer unlimited broadband plans to people without caps.
This move would make it possible for consumers to access more of the internet without paying a price for the service.
NorthWest previously had plans to merge with Verizon, but in March, the company said it was not interested in a deal.