How to improve the visual communication of your business
We’ve all seen the photos that have become popular online, and the most memorable ones of those photos are the ones that look like they were shot on a smartphone.
But how do you make a compelling image that’s both compelling and eye-catching?
That’s what the Visual Communication Lab at the University of Maryland has been studying for the past two years.
“It’s a really fascinating topic,” says James O’Keefe, the lead author of the new study.
“We want to know how to improve our images to make them more visually appealing and also to make the audience feel like they’re part of the conversation.”
What’s a visual communication lab?
A visual communication (VC) lab is an in-person workshop for students, where they learn to communicate visual information using visual and audio cues.
In this lab, participants take on a variety of visual tasks, including designing a website, creating an infographic, and even writing an essay.
Participants are typically in their late 20s and early 30s.
The course is taught by a team of six faculty members, including O’Malley, who works in the Visual Science and Design Lab.
Students are required to work with the lab’s director, who is in her 20s.
In addition to learning to create a website or infographic, they’ll be taught to communicate visually through audio cues, such as the sound of their voices or the music that accompanies them.
“When I think of a visual presentation, I think, ‘How do I make the images pop?’,” O’Keefe says.
“But when we think of how to make an image visually appealing, it’s not just about being appealing to the eye.”
This is because most people don’t consciously notice the differences between the visual and auditory cues.
“The only time we really consciously notice is when we’re reading something and seeing something else,” O